Analyzing and improving organizational effectiveness, McKinsey developed a new framework, the 7S model, to better represent the challenges of service marketing. This model helps in analyzing how well your organization is positioned to achieve its intend....More..>>
Types of Prompts in a Campaign
Once you determine the way in which you can reach your market, the next thing to look at is how you are going to lure your customer to try your brand. That method is called the "positioning prompt" of the brand.................More..>>
Brand valuation: The seven components of brand strength
The Interbrand model of brand strength - part of their valuation methodology - is a useful framework to consider the performance of your own brand.Reflect on these seven points and ...........More..>>
e.) Brand Building
Creating a strong brand identity will build mind share — one of the strongest competitive advantages imaginable.
We assist our clients in planning & executing a various customized activities to build strong brand, with maximum exposer & presence in targeted market. Also, we share our expertise in Media Planning by choosing
"Right Mix",
"Right Reach"
"Right Timing".Therefore, we are very careful about any waste of resource in wrong media planning, ensuring maximum return out of resource spent. One of the truths of modern business is that there is almost nothing that your competitors can't duplicate in a matter of weeks or months. If you have a great idea, you can be certain that somebody will copy it before long. And not only will they follow your lead, but they may also be able to do a better job or sell the product or service at a lower price....<<
A brand is the one thing that you can own that nobody can take away from you," says Howard Kosgrove, vice principal of marketing at Lindsay, Stone and Briggs Advertising in Madison, Wis. "Everything else, they can steal. They can steal your trade secrets. Eventually, your patents will expire. Your physical plant will wear out. Technology will change. But your brand can go on and live. It creates a lasting value above and beyond all the other elements of your business."
What competitive edge do I have to
offer that cannot be copied by anyone else?"
The answer?Your brand.
