Analyzing and improving organizational effectiveness, McKinsey developed a new framework, the 7S model, to better represent the challenges of service marketing. This model helps in analyzing how well your organization is positioned to achieve its intend....More..>>

Types of Prompts in a Campaign

Once you determine the way in which you can reach your market, the next thing to look at is how you are going to lure your customer to try your brand. That method is called the "positioning prompt" of the brand.................More..>>

Brand valuation: The seven components of brand strength

The Interbrand model of brand strength - part of their valuation methodology - is a useful framework to consider the performance of your own brand.Reflect on these seven points and ...........More..>>