Once you determine the way in which you can reach your market, the next thing to look at is how you are going to lure your customer to try your brand. That method is called the "positioning prompt" of the brand.
A brand can evoke several different types of prompts. Be aware, however, that positioning prompts are not verifiable scientific hypotheses, and there is a great deal of interpretation and high degree of risk that is involved in choosing one positioning over the other. That's why it makes sense to look at alternative positioning types before deciding on which one you will attach to your brand.

1. Quality positioning - Perception of quality is probably one of the most important elements for a brand to have and can be combined with any of the other prompts below.

2. Value positioning -- Although at one time, items that were considered to be a good "value" meant that they were inexpensive, that stigma has fallen by the wayside. Today, brands that are considered a value are rising in popularity amongst consumers.

3. Feature-driven prompts -- More marketers rely on product/service features to differentiate their brands than any other method. The advantage is that the message is clear, and the positioning will be credible if you stick to the facts about the product. Unfortunately, feature-orientated stances are often rendered useless if the competition comes out with a faster or more advanced model.

4. Relational prompts -- One of the most effective ways to create interest in a brand is to send out a positioning prompt that resonates well with potential buyers.

5. Aspiration positioning -- These are positioning prompts that offer prospects a place they might like to go, or a person they might like to be, or a state of mind they might like to achieve.

6. Problem/solution prompts -- As the name implies, problem/solution prompts show the consumer how a sticky situation can be relieved quickly and easily with the brand or service. What problem/solution campaigns lack in imagination, they usually make up for in directness and credibility.

7. Rivalry-based positioning -- By definition, positioning deals with how one brand is thought of compared to its obvious competitors. Therefore, the idea of a rivalry-based position might seem redundant but many campaigns take this approach.

8. Warm and fuzzy positioning -- Underneath our capitalist driven needs to consume, we are still docile and emotional animals. Emotional or psychological approaches can oftentimes be very effective as positioning prompts."

9. Benefit-driven positioning -- Other brands base their entire positioning on the fact that they give back to the consumer.