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Analyzing and improving organizational effectiveness, McKinsey developed a new framework, the 7S model, to better represent the challenges of service marketing. This model helps in analyzing how well your organization is positioned to achieve its intend....More..>>

Types of Prompts in a Campaign

Once you determine the way in which you can reach your market, the next thing to look at is how you are going to lure your customer to try your brand. That method is called the "positioning prompt" of the brand.................More..>>

Brand valuation: The seven components of brand strength

The Interbrand model of brand strength - part of their valuation methodology - is a useful framework to consider the performance of your own brand.Reflect on these seven points and ...........More..>>

Business Development Consultation

Imagine practicing archery with your eyes closed or throwing a football with a blindfold on. In both cases, being prevented from seeing your target would make it nearly impossible to hit it. This concept can easily be applied to business, as well. Doing business without knowing what your target market is will prevent you from reaching your objectives: increased sales, market share or.....More...>>

Institutional & Corporate Training

We offer our services to various education institutes for Campus recruitment training. We have seen from our experience that the professional produced by education institutes & colleges are one step behind meeting organizational requirement. Transess offer right mix of training & direction to next generation professional to bridge the existing gap between industry requirement & current skill level. Transess firmly believe in transforming next generation to take higher challenges in their careers. ............More...>>